After marrying a third generation florist, his genius for design found a new avenue. By chance, he became the florist for the Four Seasons Hotel in Los Angeles at Beverly Hills. There, he poineered the new style - which still widely imitated, cannot be duplicated. This new style brought more notoriety and prominence to Woods and earned the hotel the reputation as a "flower destination". After twenty years Woods' signature entrance piece still takes center stage.
Over the years, George's masterful hand has created signature flowers for eight luxury hotels around the world, as well as social and event flowers for luminaries of fashion, entertainment, business, and politics. Evonne Woods, the other half of this dynamic pair, brings a rich heritage of creativity and practical knowledge of floristry to the team.
In the spirit of a true artist George is constantly evolving. The next innovation was the glorious emporium he and his wife, Evonne, opened in Brentwood. It was included in an article on The World's Most Beautiful Flower Shops in Conde Nast's Traveler Magazine. People come from all over (France, Japan, etc.) to see what each season's magnificence will be displayed there. Now, a new phase is beginning and we are all very excited to see what these newest seeds will cultivate!